Pocitos is one of Montevideo’s most desirable neighborhoods, known for its beachside lifestyle, vibrant community, and wide range of services. Residents enjoy easy access to the Rambla for walking and sports, plenty of cafés, shops, and restaurants, as well as good transport connections. It’s considered safe and modern, making it popular with families, professionals, and expats. The main trade-off is cost—housing and rent here are among the highest in the city.